Of course, every Online Marketing Journey has its Ups and Downs. So, let’s summarize this week, the second youtube video had a really disappointing result, and the Pinterest video campaign was useful.
You would think I’m depressed about the results, but after a while, you get used to it, and you start seeing what goes wrong instead of beating yourself.😱😎
DOWN 😥 -YouTube – The problem
Let’s started with the youtube video; after seeing the results, I decided to ask some friends for their opinions. And my fears were confirmed; the video is too long, my voice is to plane, and I don’t use enough images.
UP! 🤓 YouTube – The solution
This confirmed my worst fears because I need to put more love and time to the editing part (which I don’t love🤢), and I need to improve my storytelling. These are points that I’ll consider for the third video, and we’ll see if something changes.
DOWN 😥 Pinterest Ads – The problem
As you know I lunch a Pinterest Video Ad, and in three days, I got 264 clicks, and my CTR was 0.61%; in general, it’s not a bad result, but there’s a huge problem; they’re not buying.🤔
The problem with this video campaign is that the message is not resonating enough with the audience and is a broken message because I’m not giving what they spect to find.
UP! 🤓 Pinterest Ads – The solution
My plan to improve this is going more in-depth on my market research; I’ll do some one-to-one interviews with some of my friends with some strategic questions.
My second plan is to make ten video ads, and after I can see if any of them is working I will do some split test
These were my Ups and Downs of an Online Marketing Journey for this week; I hope they help to avoid my mistakes!🤗
I’ll apply these things for the next 30 days.🤓 You’re more than welcome to share your opinions and experiences. If you’re a brand new online marketer, you know how difficult it is at the beginning. You’re not alone!