Hi, this week I want to talk to you about paid advertising in general and share some insides or tips before you start marketing that people usually take for granted when starting. (including myself of course) 😇
3 facts for Online Marketing beginners.
1-It’s not always to get sales
Paid advertising is a really good way to test your audience. The feedback is really fast, so you can test everything, from branding to product development. It’s an investment for developing the right message for the right people.
So If your campaign isn’t giving you sales, don’t forget the data is still useful as market research.
It’s easy to get frustrated and stressed when setting your expectations for income-generating only. You need to understand the average ratings, set realistic goals, and track your result.
It’s good to challenge your self and your ideas but don’t sabotage them with unrealistic goals. Keep in mind that as high as 80% of your ads won’t work! And that’s ok.
2-Know your numbers and set goals
It’s not going to kill you to make a spreadsheet with your monthly budget and your goals and edit it as your campaign changes, for better or worse.
Here you have some concepts and average ratings to check your results, you should try to be always above average. But do some research. These numbers can vary a lot from niche to niche.
CTR: Click-Through Rate – Measures the success of an online advertising campaign. It’s a percentage obtained by dividing the number of users who clicked on an ad by the number of times the ad was delivered (impressions).
Conversion rate – is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors.
Here’s a video that explains a bit more.
3-It’s all about the customer
People tend to focus on selling points, popular subjects, or appealing promises, and it’s normal to make this mistake when your starting.
Tha’s just because the internet is packed with noise, and as a beginner, you will think to yourself, “it must work.” But it doesn’t
Something my mentor always says, “market to everyone, and you’ll market to no one.”
It’s better to reduce as much as possible the volume of factors to consider to better understand the needs of your audience.
You need to focus on a very very specific niche. The smallest, the better, the feedback will be easier to read; your message will be more natural, so it will resonate with your audience on a deeper level. And everybody wins! 😎🥳
It’s not about making as many sales as you can; it’s about making as many happy customers as possible.
I hope this was helpful enough, next week, I’ll be sharing a video ad campaign on Pinterest, and you’ll see if it worked or not. Wish me luck! 😱🤩🤓