Today I will show you how is working the organic traffic of the first video I launch on YouTube.
Of course, I’m happy 😎🥳🤓 with the result because 99% of my traffic is organic. Even if the numbers are not too impressive yet, my niche is pretty small, and I wanted to share this early stage with you.
Let’s start; I published this video 14 days ago, the data youtube provides has a lot of value to offer.
For example, you can see the engagement and retention of video on the graphic below. The relative retention shows the video’s ability to keep viewers compared to all YouTube videos of similar length. You can see that I have a huge drop in the second half of the video.
Now I know that piece of information didn’t interest my audience, but you want to know a secret?… I was 100% sure that it was the most interesting part of the video. 😅😥
To go a little deeper into the engagement analytics let’s compare with the average ratios from Dane Golden post:
- First 15 Seconds:
If there’s a big drop-off in the first 15 seconds of perhaps 30-40 percent of your audience, you may want to look at the “hooks” you’re using – how are you hooking people to watch the rest of the video. Or, perhaps you have a branded intro that’s way too long, that doesn’t offer the viewer any value.
In my case, I don’t lose so much audience in the first 15 seconds, but I do lose more than half of them during the first eight minutes. That could indicate that the video is too long and maybe the introduction as well.
Also, the average view is telling me the video it too long. (Deep inside I already knew that😅). It’s performing at 25%.
- Big Spike in the Middle:
If you see a big spike of traffic in the middle, take a look at that time code to see what happens. A spike means that some percentage of people have watched it more than once. That part could be very valuable, confusing, funny, or need more explanation. (not my case)
- Big drop-off in the Middle:
If your traffic dips in the middle of the video, this might mean that you talked about a topic for too long. So next time, just say it once, or more briefly, and move on. (not my case)
Comments Per View
The first ratio is comments to views (or comments divided by views). The ratio is 0.5%, meaning one comment for each 200 views.
I have a ratio of 10% 🤩 , which is really good; it means people are engaging. It is important to answer any question you like and engage with valuable comments.
Likes Per View
The second ratio is likes to views or likes divided by views. The ratio is 4%. So that’s 4 likes per 100 views. 🤔
My ratio is 4% of 👍 and 4% 👎. Time will tell if that’s something to worry about.
Views Per Subscribers
Dane says that, on average, each video on a channel will get organic views of about 14% of the subscriber number. So if you have 1000 subscribers, you can reasonably expect your videos to get about 140 views.
This is a measurement to consider when I’ll get enough subscribers.
So that’s how my first YouTube video is doing. Now I need to get the second one done. The stressing part of it is to keep it consistent and try to not repeat myself. 🤓 I will make it shorter (luckily it wasn’t difficult), the first one was 27,’ and this one will be 18′ top. Wish me luck!